Work
The receipts
Strategy is easy to promise and hard to prove. Here's the proof — challenge, strategy, execution, and the numbers that followed.
LTK (formerly LIKEtoKNOW.it) · Creator Commerce · SaaS
Scaling the creator-commerce category
In-house marketing leadership through hyper-growth — helping scale the influencer marketing platform to a $2B+ valuation.
$2B+
Platform valuation
$5B+
Annual retail sales driven through the app
Nordstrom Corporate · Fortune 500 Retail · Luxury
Luxury retail growth at scale
Marketing leadership for a luxury division — delivering +70% year-over-year sales growth and spearheading new store openings across the South.
+70%
Year-over-year sales growth, luxury division
New markets
Store openings led across the South
Client engagement · Creator Economy · Consumer Product
A founder GTM launch, from positioning to market
Go-to-market strategy for a co-founder launching in the creator economy — audience positioning, messaging, and launch execution against tight deadlines.
GTM
Full launch strategy, positioning to execution
Sprint
Delivered against accelerated deadlines
Creator-commerce SaaS · Series B · Creator Economy · SaaS
Repositioning a creator-commerce platform for its next raise
Blind case study placeholder — brand repositioning and GTM narrative for a Series B creator-commerce platform. Awaiting Colby's raw notes; NDA-safe framing, no client name or logo.
TBD
Placeholder metric — from Colby's notes
TBD
Placeholder metric — from Colby's notes